What is the communication flow from higher to lower levels in an organization's hierarchy called?

The communication flow from higher to lower levels in an organization's hierarchy is referred to as downward communication. This type of communication is often used by managers and leaders to convey strategic decisions, directives, policies, and other important information that needs to be relayed to subordinates. The purpose of downward communication is to ensure that all employees are aligned with the organization's goals and understand their roles and responsibilities.

This communication is essential for maintaining clarity within the organization, providing guidance, and fostering an informed workforce that can act on the directives given by their superiors. It typically includes methods such as memos, emails, meetings, corporate announcements, and performance feedback.

Understanding the dynamics of downward communication helps in both establishing authority and ensuring that the information is appropriately disseminated for effective organizational functioning.